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集團業務

山投農產品公司加快推進品牌農業建設步伐

供稿: 集團黨工部    發稿日期: 2017年9月4日



       2017年8月30日上午,山投農產品公司與華糖云商營銷傳播股份有限公司(下文簡稱“華糖云商公司”)在公司會議室召開了品牌農業研討會,雙方就深化公司合作、攜手共建品牌農業進行了充分的探討。


       華糖云商公司運營總監梁劍從歷史沿革、戰略布局、傳播平臺、成功案例等方面介紹了公司情況。華糖云商公司是河北日報報業集團旗下現代媒體企業,獨家運營糖酒食品行業著名媒介《品牌農業與市場》、《糖煙酒周刊》,業務領域涉及會展推廣、互聯網爆品打造、電商銷售、社會化傳播等,打造出“中國糖酒食品經銷商發展論壇、中國酒業金爵獎、中國食品產業成長星”等知名活動品牌。


       山投農產品公司董事長田新發指出我公司位于“山西農谷”太谷縣的在建項目——山西省農產品國際交易中心是山西省投資集團投資建設的省級重點項目,是山西農谷的核心區域之一,也是省商務廳指定的跨區域農產品骨干流通網絡的綜合體項目。項目采取“農業+互聯網+金融”的模式,志在立足山西、輻射全國、走向世界,成為山西特色農產品的聚集地和輸出平臺,成為省外特色農產品引入省內的渠道和交易市場。華糖云商公司產業研究院執行院長王振杰指出品牌農業是農業現代化的必然要求,各級政府、各大公司都在積極探索創建獨具特色的品牌農業,山西農業歷史悠久,產品質量過關,只要明確品牌農業對外宣傳定位,優質的產品+精確的定位,一定能取得良好的效果。 


        華糖云商公司針對我公司專門設計了 “聚谷、出谷”戰略。“聚谷”即通過優惠的政策和完善的設施吸引優質農產品生產企業聚集于此,進而把其他省市品牌農產品引入省內,使項目各區域真正“活”起來;“出谷”即通過網上交易平臺和強大的企業聚集影響力定期召開交易會、博覽會等形式,把山西省品牌農產品向外輸出。
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